Year
2022
Keywords
Live event, landing page, marketing assets, video assets, email design
Next Generation Therapeutics
Next Generation Therapeutics
Live Medical Education Webinar
Total graphics management for a virtual medical education event
Problem
At the heart of any novel product is awareness. How do you cultivate an audience and nurture advocacy?
At the heart of any novel product is awareness. How do you cultivate an audience and nurture advocacy?
At the heart of any novel product is awareness. How do you cultivate an audience and nurture advocacy?
In 2022, a healthcare education company partnered with a client seeking to raise awareness among providers about an emerging treatment. The client provided content and a fully developed brand, but sought a platform and the framework to deliver a webinar to an engaged audience. They needed a team who could reach providers and adapt their assets into a cohesive, cross-platform digital experience.
HMW Question
Given our capabilities, how might we increase awareness for this product with measurable success?
Solution
Combine our audience and tech stack with the client's brand to craft an elevated campaign and interactive livestream experience.
Combine our audience and tech stack with the client's brand to craft an elevated campaign and interactive livestream experience.
Combine our audience and tech stack with the client's brand to craft an elevated campaign and interactive livestream experience.
As the web and graphic designer, I led the adaptation of the client’s existing assets into a cohesive digital experience, creating designs that engaged the healthcare audience and stayed true to the brand's guidelines. Working within the specifications provided by the client’s own designer, I adapted key elements including artwork, fonts, colors, and overall style across a variety of materials such as digital handouts, promotional pieces, and webinar graphics.
Responsibilities
Application of palette, fonts, and imagery
Splash / landing page design
Social media graphics
Marketing material design
Email design and hand off
Webinar graphic creation
Application of palette, fonts, and imagery
Splash / landing page design
Social media graphics
Marketing material design
Email design and hand off
Webinar graphic creation
Application of palette, fonts, and imagery
Splash / landing page design
Social media graphics
Marketing material design
Email design and hand off
Webinar graphic creation
Responsive Landing Page
For this step I designed an on-brand layout using Adobe XD. Collaborating with development, I carefully designed a registration page that was memorable, responsive, and engagement-worthy.
Cross-Platform Marketing Materials
To provide our audience with information on the event, the client’s visuals and event details needed to be translated into multiple formats and sizes. I first created an 8.5x11" clickable PDF in Illustrator, a deliverable which can be sent and accessed digitally.
Once approved by the client’s designer, I extended the visual identity into graphics for social media and web banners.
Email Design to Maximize Conversions
The marketing portion of this initiative included a series of on-brand emails. I designed the emails in Adobe XD, carrying over visual elements from the previous marketing materials to ensure immediate recognition and brand consistency.
Modern & Memorable Livestream Graphics
Through my experience at an e-learning company, I became skilled in creating graphics specifically for webinars. For this client, I designed a set of 16–20 PNGs to support each section of the agenda. These included standard countdown, welcome, and conclusion screens, as well as special frames that overlaid the stream to enhance the visual style.
The graphics supported speaker introductions, combined video and slide layouts, and the Q&A portion, ensuring a polished and engaging experience throughout the live event.
Responsive Landing Page
For this step I designed an on-brand layout using Adobe XD. Collaborating with development, I carefully designed a registration page that was memorable, responsive, and engagement-worthy.
Cross-Platform Marketing Materials
To provide our audience with information on the event, the client’s visuals and event details needed to be translated into multiple formats and sizes. I first created an 8.5x11" clickable PDF in Illustrator, a deliverable which can be sent and accessed digitally.
Once approved by the client’s designer, I extended the visual identity into graphics for social media and web banners.
Email Design to Maximize Conversions
The marketing portion of this initiative included a series of on-brand emails. I designed the emails in Adobe XD, carrying over visual elements from the previous marketing materials to ensure immediate recognition and brand consistency.
Modern & Memorable Livestream Graphics
Through my experience at an e-learning company, I became skilled in creating graphics specifically for webinars. For this client, I designed a set of 16–20 PNGs to support each section of the agenda. These included standard countdown, welcome, and conclusion screens, as well as special frames that overlaid the stream to enhance the visual style.
The graphics supported speaker introductions, combined video and slide layouts, and the Q&A portion, ensuring a polished and engaging experience throughout the live event.
Responsive Landing Page
For this step I designed an on-brand layout using Adobe XD. Collaborating with development, I carefully designed a registration page that was memorable, responsive, and engagement-worthy.
Cross-Platform Marketing Materials
To provide our audience with information on the event, the client’s visuals and event details needed to be translated into multiple formats and sizes. I first created an 8.5x11" clickable PDF in Illustrator, a deliverable which can be sent and accessed digitally.
Once approved by the client’s designer, I extended the visual identity into graphics for social media and web banners.
Email Design to Maximize Conversions
The marketing portion of this initiative included a series of on-brand emails. I designed the emails in Adobe XD, carrying over visual elements from the previous marketing materials to ensure immediate recognition and brand consistency.
Modern & Memorable Livestream Graphics
Through my experience at an e-learning company, I became skilled in creating graphics specifically for webinars. For this client, I designed a set of 16–20 PNGs to support each section of the agenda. These included standard countdown, welcome, and conclusion screens, as well as special frames that overlaid the stream to enhance the visual style.
The graphics supported speaker introductions, combined video and slide layouts, and the Q&A portion, ensuring a polished and engaging experience throughout the live event.
Results
Engagement numbers soared, live Q&A engaged audience directly – event met or surpassed all goals set to indicate a successful awareness campaign.
Engagement numbers soared, live Q&A engaged audience directly – event met or surpassed all goals set to indicate a successful awareness campaign.
Engagement numbers soared, live Q&A engaged audience directly – event met or surpassed all goals set to indicate a successful awareness campaign.
👍
Webinar successfully achieved goals with robust presentation and live Q&A
👍
Webinar successfully achieved goals with robust presentation and live Q&A
👍
Webinar successfully achieved goals with robust presentation and live Q&A
🎯
Multi-channel materials connected users across platforms
🎯
Multi-channel materials connected users across platforms
🎯
Multi-channel materials connected users across platforms
🎨
On-brand designs followed guidelines, engaged viewers
🎨
On-brand designs followed guidelines, engaged viewers
🎨
On-brand designs followed guidelines, engaged viewers
The webinar launched with a consistent and contemporary visual identity across every touchpoint that engaged users and led to successful registration and attendance.
The livestream presentation was executed smoothly and the client was satisfied with both the design quality and overall success of the event.
By carefully balancing aesthetics with usability, I created materials that became a cohesive and memorable experience that drove participation.
The webinar launched with a consistent and contemporary visual identity across every touchpoint that engaged users and led to successful registration and attendance.
The livestream presentation was executed smoothly and the client was satisfied with both the design quality and overall success of the event.
By carefully balancing aesthetics with usability, I created materials that became a cohesive and memorable experience that drove participation.
The webinar launched with a consistent and contemporary visual identity across every touchpoint that engaged users and led to successful registration and attendance.
The livestream presentation was executed smoothly and the client was satisfied with both the design quality and overall success of the event.
By carefully balancing aesthetics with usability, I created materials that became a cohesive and memorable experience that drove participation.