About Me

At-a-glance

  • Brand, UX/UI Designer

  • Based in Philadelphia

  • 9+ Years Experience

  • Open to Work

I'm a UX/UI and brand designer with 9+ years shaping cross-platform user experiences and cohesive product identities. I bridge strategy, UX, and visual design to bring clarity to complex, multi-stakeholder environments.

WORK EXPERIENCE

Brand and UI Designer

US HealthConnect, Inc

Fort Washington, PA

Sep 2023 ‒ July 2025

  • Designed UX/UI experiences across 21+ connected platforms and 0–1 MVPs using iterative design, prototyping,  design thinking, and cross-collaboration between devs, marketing, scientific advisory and leadership.

  • Learned and demo’d benefits of early LLM models, contributing to company-wide adoption of generative AI.

  • Investigated interaction patterns and ran A/B tests tied to participation and conversion KPIs, presenting findings bimonthly to guide marketing and interface improvements.

  • Built responsive, cross-platform experiences and scalable design system components to improve SEO, conversion rates, brand cohesion, and accessibility for B2C brands and SaaS platforms.

  • Created on-brand materials such as logos, landing pages, slide presentations, lead generation assets, display ads, print materials, booth graphics, social graphics, and email designs.

  • Led the design, sourcing, and management of a company-wide Sharepoint library of 70+ internal logos, rolled out successfully to provide branding needs for 10+ subsidiaries and their products.

Lead Web and Graphic Designer

NSCI Group, Inc

Washington Crossing, PA

June 2017 ‒ Sep 2023

  • Promoted from junior to lead designer for a successful company with 20+ high performing products and websites, aiding in growth as the company scaled 300%, contributing to its acquisition by US HealthConnect, Inc.

  • Designed and maintained a 0–1 MVP for patient education including mobile-friendly site design, marketing collaterals, and design and generation of 50+ patient education videos through storyboarding, video template and style creation, graphics and digital illustration for animation, and detail-oriented video review.

  • Drove design efforts for 100+ webinars to meet a worldwide demand shift towards virtual education by designing a responsive webinar interface, marketing collaterals, landing pages, PPT templates, and enhanced visuals for video.

  • Fulfilled slide formatting and graphic assignments with expert-level precision, elevating both the accuracy and style of online and in-person initiatives, including live events with over 6,000 attendees.

  • Onboarded and oversaw 1–4 freelancers at any given time for overflow of design needs such as slide formatting, marketing visuals, and video animation.

Social Media and Marketing Intern

Philadelphia Horticultural Society

Philadelphia, PA

Jan 2017 ‒ April 2017

  • Supported marketing dept for 2017 Philadelphia Flower Show (floral design event that attracts >250k people/year)

  • Created illustrations, wrote blog entries and social posts, scheduled shareable content, and engaged in social communities to support PHS social media presence and the uptick in activity as the event drew near.

  • Researched and produced a multi-platform social media account inventory of 50+ local community gardens, preserves, and arboretums for social outreach and networking.

Membership and Print Services(Part-time)

Genealogical Services

Wyndmoor, PA

Jan 2011 ‒ June 2017

  • Re-interpreted historical identities of 7 prestigious non-profit hereditary societies to modernize and digitize legacy brands, including societal seals, lettermarks, certificates and mailers.

  • Managed office duties for societies including member files, queries, printing, and fulfilling orders.

  • Printed certificates, designed announcements, generated newsletters that preserved the integrity of legacy designs.

Scientific Illustration Intern

Academy of Natural Sciences at Drexel

Philadelphia, PA

August 2013

  • Illustrated a digital glossary of 60+ bird anatomy and behavior terms in under 1 month for the VIREO project, the most comprehensive bird image bank in the world.

  • Collaborated with renowned academy scientists to accurately render detailed graphics that boosted project value.

  • Formulated timeline and set self-directed goals to rapidly execute entries within a tight deadline.

EDUCATION

Bachelor of Arts in Scientific Illustration

Arcadia University

Glenside, PA

2010 - 2014

  • Graduated in a cross-discipline major requiring a higher than average course load.

  • Trained in traditional and digital artistic techniques with regular presentation and feedback sessions.

  • Studied life sciences with biology and anatomy courses that emphasized accuracy and knowledge recall.

  • Learned research methodology and scientific analysis skills through hands-on experiments.

CERTIFICATIONS

UX Research and Design Specialization (80hrs)

University of Michigan Online (via Coursera)

2022 – 2023

  • UX Research at Scale: Surveys, Analytics, Online Testing

  • UX Design: From Concept to Prototype

  • Evaluating Designs with Users

  • Understanding User Needs

  • Intro to User Experience Principals & Processes

Product Strategy in the Age of GenAI (40hrs)

Coursera Instructor Network

2025

  • Product Strategy: Lifecycle, Data Insights, Collaboration

  • What is Product Lifecycle Management?

  • How to Build a Product Flow Diagram

  • GenAI for Prototyping Basics

  • Design Thinking for Innovators

SKILLS

Tools

Figma, Adobe CC, ChatGPT, Framer, WordPress, Jira, Hotjar, Miro

UX/UI

Wireframing, Prototyping, App Design, A/B Testing, Accessibility (WCAG), SEO, HTML/CSS

Brand and Visuals

Graphic Design, Logo Design, Slide Design, Scientific Illustration

Collaboration

Design Thinking, Cross-functional teamwork, Agile, Project Management